Question Description

I’m working on a business writing question and need support to help me learn.

Go to your eBook (pp. 471-474) and select Case 1: Apple: What’s Next. For this discussion you will read and then answer the following three questions for the case. Each response should not exceed 200 words each.

The initial post is worth 25 points.


  1. How did Apple’s introduction of the iPhone in 2007 lead to its success over its main competitors? Think about which industries it has disrupted and how.
  1. What are some of the challenges facing Apple today? What should Apple do to address them? Be specific.
  1. Apply the three-step process for developing a good strategy (diagnose the competitive challenge, derive a guiding policy, and implement a set of coherent actions) to Apple’s current situation. What recommendations would you offer Apple to outperform its competitors in the future? Be specific. Diagnose the competitive challenge

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