Question Description

I’m working on a marketing writing question and need guidance to help me understand better.

Question: What is meant by re-positioning? Identify and describe companies that have successfully employed this strategy.

I attached my textbook pages, those pages should be the primary reference source.

Please use proper APA citation.

The word count should be 500 words or more.

This is the textbook title:

Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch & Michael A. Belch, 2018
McGraw-Hill Education
ISBN.13: 978-1-259-54814-7

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