Question Description

I’m working on a engineering discussion question and need support to help me understand better.

Use the problem-definition process outlined in Chapter 6 of the Zikmund textbook, then respond to the following question:

  • Describe the steps involved in the problem-definition process.
  • Evaluate the following statement of business research problems. For each, provide a decision statement and corresponding research purpose:
  • An employees’ credit union: Our problem is to determine the reasons why employees join the credit union, determine members’ awareness of credit union services, and measure attitudes and beliefs about how effectively the credit union is operated.
  • The producer of a television show: We have a marketing problem. The program’s ratings are low. We need to learn how we can improve our ratings.

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