Question Description

I’m working on a business writing question and need a sample draft to help me study.

The modern grocery store has undergone some dramatic changes that have mirrored the demographic changes that have occurred in our society over the last ten to fifteen years. Family units, singles, and relationships between couples have changed and are continuing to change.

Your assignment is to go to a local grocery store and observe the product categories on the grocery shelves.

  • Consider product line mixes and any perceived changes from a few years ago. For example, which is more dominant—single-serving items or multiple-serving items?
  • Assess what you see.
  • Next, interview a store manager and get his or her impressions on the changing grocery customer.
  • Match this material to the information provided in the chapter.

Write a 2-3 page, double-spaced paper that summarizes your observations, your interview, and your discoveries.

Be sure to cite your interview using APA style.

Click on the “Week Three Assignment” link above to submit your assignment, as well as to get more information regarding the due date and grading rubric.

Book:

Schiffman & Wisenblit (2019). Consumer Behavior 12th edition. Pearson Prentice Hall.

eText ISBN-978-0-13-473499-6

Hardcover ISBN-978-0-13-473482-8

Chapter 9: Reference Groups and Word-of-Mouth

Chapter 10: The Family and its Social Standing

Chapter 11: Culture’s Influence on Consumer Behavior

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